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E-Marketing: Applications of Information Technology and the Internet within Marketing

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e-Marketing: Applications of Information Technology and the Internet within Marketing - Molenaar, Cor
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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that `old' marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar ...

e-Marketing: Applications of Information Technology and the Internet within Marketing 2011, Routledge, London

ISBN-13: 9780415677271

Hardcover

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e-Marketing: Applications of Information Technology and the Internet within Marketing 2011, Routledge, London

ISBN-13: 9780415677288

Paperback

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