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E-Commerce - Laudon, Kenneth C, and Traver, Carol Guercio
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and ...

E-Commerce 2013, Prentice Hall, Boston

ISBN-13: 9780133024449

10th 2014 edition


E-Commerce 2009, Prentice Hall

ISBN-13: 9780136100577

2010 edition


E-Commerce 2008, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136007111

5th 2009 edition