Skip to main content alibris logo
E-Commerce - Laudon, Kenneth C, and Traver, Carol Guercio
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and ...

loading
E-Commerce 2013, Prentice Hall, Boston

ISBN-13: 9780133024449

10th 2014 edition

Hardcover

E-Commerce 2009, Prentice Hall

ISBN-13: 9780136100577

2010 edition

Hardcover

E-Commerce 2008, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136007111

5th 2009 edition

Hardcover