E-Commerce 2016: Business, Technology, Society

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For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off ...

E-Commerce 2016: Business, Technology, Society 2016, Pearson

ISBN-13: 9780133938951

12th edition

Hardcover

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