E-Business: Strategic Thinking and Practice

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This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, ...

e-Business: Strategic Thinking and Practice 2005, South Western Educational Publishing, Boston, MA

ISBN-13: 9780618519880

2nd edition

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