Dynamic Strategic Management for the 1990's

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This book is for those required to take the lead in dealing with the impact of change in business. It explores the division between those who see strategic management as a rational planning process and those who see it as an intuitive, adaptive, experimental, entrepreneurial process. The author stresses the importance of finding a practical solution to this conflict, one where both approaches can be applied at the same time. The book's contents include the following: conflicting approaches to management and the nature of ...

Dynamic Strategic Management for the 1990's 1991, Kogan Page Ltd, London

ISBN-13: 9780749405441

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Dynamic Strategic Management for the 1990's 1990, Kogan Page Ltd, London

ISBN-13: 9780749401344

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