Dynamic Identities in Cultural and Public Context, Volume 1

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This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the ...

Dynamic Identities in Cultural and Public Context, Volume 1 2010, Lars Muller Publishers

ISBN-13: 9783037781630

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