Driven: Inside BMW, the Most Admired Car Company in the World

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Here is an exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits, and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley, Detroit bureau chief at USA Today and author of "Getting the Bugs Out," ...

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