Donald Trump: Master Apprentice


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On the hugely successful hit reality TV show "The Apprentice, " Donald Trump tells his contenders that location and pricing are supremely significant. But in his own life, there have been other maxims: Do whatever it takes to win. Don't spare the chutzpah. Always use the superlative. Make everything into an advertisement for yourself. Whatever happens, always claim victory. Following these personal commandments, he has turned bragging, self-inflation, and showing off into competitive advantages that have brought him ...

Donald Trump: Master Apprentice 2005, Simon & Schuster

ISBN-13: 9780743275101