Dolls and Teddy Bear Department: Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks of the 1950s and 1960s, Volume I

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The Sears, Roebuck and Company's catalogs, published since 1896, always included toys and dolls for children even from its earliest days. Millions of kids watched their mailboxes each year for the postman's delivery of the Sears Christmas Wishbook... the unofficial start of the holiday season... and the official start of a kid's Christmas list. That's probably why the nickname "Wishbook" stuck. Today those old catalogs, so much a part of our childhood memories, are virtually lost. However, the toys and dolls pictured in ...

Dolls and Teddy Bear Department: Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks of the 1950s and 1960s, Volume I 1971, Windmill Press

ISBN-13: 9781887790031

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