Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

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"Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second-largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third-generation applications like Internet-ready mobile phones. This quantum leap in technology will ...

Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force 2002, Amacom, New York, NY

ISBN-13: 9780814407530

Hardcover

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