Diversity in Advertising: Broadening the Scope of Research Directions

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical ...

Diversity in Advertising: Broadening the Scope of Research Directions 2014, Psychology Press Ltd, Hove

ISBN-13: 9781138012820

Paperback

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Diversity in Advertising: Broadening the Scope of Research Directions 2004, Psychology Press, Mahwah, NJ

ISBN-13: 9780805847949

Hardcover

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