Disruption By Design: How To Create Products That Disrupt And Then Dominate Markets


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From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design-a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets-is the first book that shows you how. There is a huge difference ...

Disruption by Design: How to Create Products that Disrupt and then Dominate Markets 2014, APress, Berlin

ISBN-13: 9781430246329