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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

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This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after ...

Dirty Tricks: British Airways' Secret War Against Virgin Atlantic 2000, Virgin Books, London

ISBN-13: 9780753504581

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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic 1996, Time Warner Paperbacks, London

ISBN-13: 9780751510638

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Mass-market paperback

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