Direct Marketing Success: What Works and Why

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As Chairman of Foote, Cone & Belding, one of the largest direct marketing operations in the world, Freeman Gosden knows what succeeds in direct marketing and what fails--and why. In this book, he shares the principles and techniques that have helped his agency--and his agency's clients--climb to the top.

Direct Marketing Success: What Works and Why 1989, Wiley

ISBN-13: 9780471513285

Revised edition

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Direct Marketing Success: What Works and Why 1985, Wiley, New York, NY

ISBN-13: 9780471822141

Hardcover

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