This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it ...

Direct Marketing: Strategy, Planning, Execution 2000, McGraw-Hill Education, New York, NY

ISBN-13: 9780071352871

4th Revised edition

Hardcover

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Direct Marketing: Strategy, Planning, Execution 1995, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070460324

3rd Revised edition

Hardcover

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Direct Marketing: Strategy, Planning, Execution 1985, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070460249

2nd edition

Hardcover

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Direct Marketing: Strategy, Planning, Execution 1982, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070460195

Hardcover

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