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Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing for Bigger Profits

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This all-in-one handbook covers every facet of direct marketing and direct response clearly and precisely, in words easy-to-use-and-understand and without a lot of technical jargon. Individual attention goes to such areas as catalogs, telemarketing, envelope treatment, order cards and coupons, and post-sale follow-up. Includes 171 "Impact Ideas".

Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing for Bigger Profits 1992, Dartnell Corp.

ISBN-13: 9780850132205

Hardcover

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