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Direct Marketing Management - Roberts, Mary Lou, and Berger, Paul D
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Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Direct Marketing Management 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130804341

2nd edition


Direct Marketing Management 1989, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780132147842