Direct Mail in a Digital World


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Direct Mail in a Digital World - Pendergast, MR Patrick F
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Who says that Direct Mail is dead! In the digital age, everyone thinks email is the best marketing tool. Pat Pendergast details for you specific methods and processes he is using for Direct Mail success. Don't waste your hard earned money on a poorly conceived Direct Mail campaign. ROI (return on investment) is how you need to think and plan for a successful Direct Mail campaign. A 2% response rate is old news. You want to think lifetime value of a customer. Testing will also help you find the best mailing list and ...

Direct Mail in a Digital World 2014, Pendy Publishing

ISBN-13: 9780615993812

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