Direct Mail Copy That Sells! - Lewis, Herschell Gordon (Preface by), and Hoke, Henry R, Jr. (Foreword by)
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Here are the secrets of writing copy that sells, revealed by the best known and most highly respected direct mail writer of our time.

Direct Mail Copy That Sells! 1984, Prentice Hall Press, Englewood Cliffs, NJ

ISBN-13: 9780132147507

Trade paperback

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Direct Mail Copy That Sells! 1984, Prentice Hall

ISBN-13: 9780132147682

Hardcover

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