Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century

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Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century - Wonkeryor, Edward Lama (Editor)
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Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African ...

Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century 2015, Peter Lang Publishing Inc

ISBN-13: 9781433115486

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