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Digital Strategies for Powerful Corporate Communications

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Digital Strategies for Powerful Corporate Communications - Argenti, Paul A, Professor, and Barnes, Courtney M
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The latest technology and tactics forprotecting a companys brands andreputation The advents of blogging, mashups, and wiki programshave introduced chaos in the world of business communication."Digital Strategies for Powerful CorporateCommunications" explains how to use these same digitalmeans, among many others, for bringing order to thisinformation-saturated environment. Deploying the lessonsinside, communication directors will be able tobuild symbiotic relationships with stakeholders, developkey messages based on ...

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Digital Strategies for Powerful Corporate Communications 2009, McGraw-Hill Education, New York, NY

ISBN-13: 9780071606028

Hardcover