Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

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In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters ...

Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan 2015, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137574817

Hardcover

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