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Digital Marketing - Chaffey, Dave, and Ellis-Chadwick, Fiona
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando ...

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Digital Marketing 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292241579

7th edition

Paperback

Digital Marketing 2015, Pearson

ISBN-13: 9781292077611

6th edition

Trade paperback