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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations", according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical ...

Diffusion of Innovations 1997, Free Press, New York, NY

ISBN-13: 9780028740744

4th edition

Hardcover

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Diffusion of Innovations 1995, Free Press

ISBN-13: 9780029266717

4th edition

Trade paperback

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Diffusion of Innovations 1962, Free Press

ISBN-13: 9780029266700

Hardcover

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