Differentiate or Die: Survival in Our Era of Killer Competition

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More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It explains what they are, where and when they should be applied, and how they can help readers carve out their own image in a crowded marketplace.

Differentiate or Die: Survival in Our Era of Killer Competition 2008, Wiley, Hoboken, NJ

ISBN-13: 9780470223390

2nd edition

Hardcover

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Differentiate or Die: Survival in Our Era of Killer Competition 2001, John Wiley & Sons

ISBN-13: 9780471028925

Trade paperback

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Differentiate or Die: Survival in Our Era of Killer Competition 2001, Blackstone Audiobooks

ISBN-13: 9780786196869

Audiobook CD

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Differentiate or Die: Survival in Our Era of Killer Competition 2000, John Wiley & Sons, New York, NY

ISBN-13: 9780471357643

Hardcover

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