This up-to-date dictionary features 3500 marketing terms defined clearly and concisely. The terms are arranged alphabetically and cover everything from words and phrases used in print and broadcast media to social, cultural, consumer, and legal marketing terminology. Here's an invaluable reference for the business person student, or anyone looking to learn more about marketing.

Dictionary of Marketing Terms 2000, Barron's Educational Series

ISBN-13: 9780764112140

3rd edition

Trade paperback

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