Developing Online Content: The Principles of Writing and Editing for the Web

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An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A ...

Developing Online Content: The Principles of Writing and Editing for the Web 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471146117

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