Developing International Strategies

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Developing International Strategies - Grunig, Rudolf, and Morschett, Dirk
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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the ...

Developing International Strategies 2018, Springer

ISBN-13: 9783662571163

Trade paperback

Developing International Strategies 2016, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783662531228

2nd edition 2017