Determinants of the Performance of Strategic Initiatives

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Foreword Since the first studies by Bower and Burgelman in the early 1980's on the phenomenon of strategic initiatives, the use of strategic initiatives in the strategic management of diversified organizations now is omnipresent. Strategic initiatives are seen as efficient answers of management teams for pressing challenges. By making use of strategic initiatives, managers can proceed flexibly and with entrepreneurial vigor from broad ideas toward specific commitments. Managing initiatives is perceived as a complex ...

Determinants of the Performance of Strategic Initiatives 2009, Gabler Verlag

ISBN-13: 9783834918406

2009 edition

Hardcover

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