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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by ...

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    eBook icon EPUB eBook Designing for Behavior Change

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    • Title: Designing for Behavior Change by Stephen Wendel
    • Publisher: O'Reilly Media, Inc
    • Print ISBN: 9781492056034, 1492056030
    • eText ISBN: 9781492055983
    • Edition: 2020 2nd edition
    • Format: EPUB eBook
    $42.99
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    eBook icon PDF eBook Designing for Behavior Change

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    • Title: Designing for Behavior Change by Wendel, Stephen
    • Publisher: O'Reilly Media, Inc
    • Print ISBN: 9781449367626, 1449367623
    • eText ISBN: 9781449367626
    • Edition: 2013 1st edition
    • Format: PDF eBook
    $33.99
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ