Skip to main content alibris logo

Designing for Behavior Change: Applying Psychology and Behavioral Economics

by

Write The First Customer Review
Designing for Behavior Change: Applying Psychology and Behavioral Economics - Wendel, Stephen
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by ...

loading
Designing for Behavior Change: Applying Psychology and Behavioral Economics 2020, O'Reilly Media, Inc, USA, Sebastopol

ISBN-13: 9781492056034

2nd Revised edition

Paperback

Designing for Behavior Change: Applying Psychology and Behavioral Economics 2013, O'Reilly Media

ISBN-13: 9781449367626

Trade paperback