Designing and Producing the Television Commercial

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Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Designing and Producing the Television Commercial 2003, Pearson, Boston, MA

ISBN-13: 9780205365388

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