Designing Identity: Graphic Design as a Business Strategy

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Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the ...

Designing Identity: Graphic Design as a Business Strategy 2001, Rockport Publishers

ISBN-13: 9781564966803

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