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Designing Experiences - Rossman, J. Robert, and Duerden, Mathew D., and Pine, B. Joseph, II (Foreword by)
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In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive ...

Designing Experiences 2019, Columbia University Press, New York

ISBN-13: 9780231191685