Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design

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High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth. How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success? Design Works is the playbook for putting Business Design - a discipline that integrates design methods and mindsets into strategic planning and innovation practices - into action across the enterprise. Heather Fraser provides ...

Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design 2012, University of Toronto Press, Toronto

ISBN-13: 9781442613904

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