Design Forward: Creative Strategy at the Core of Sustainable Innovation

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*Design as a strategic and holistic way of finding and creating sustainable and successful solutions*A presentation of new tendencies and strategic approaches that work for positive change In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and ...

Design Forward: Creative Strategy at the Core of Sustainable Innovation 2012, Arnoldsche, Stuttgart

ISBN-13: 9783897903814

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