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Demography for Business Decision Making

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Demography for Business Decision Making - Pol, Louis, and Thomas, Richard K
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Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts ...

Demography for Business Decision Making 1997, Praeger, Westport, CT

ISBN-13: 9781567200140