Definitive Business Plan


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Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. *Develop your business plan into an active management tool. *Knowing what you want is what business planning is all about. *It is fundamental to business success. *A plan sets out ...

Definitive Business Plan 1999, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273639305