Deep Knowledge of B2B Relationships Within and Across Borders

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The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

Deep Knowledge of B2B Relationships Within and Across Borders 2013, Emerald Group Publishing, Bingley

ISBN-13: 9781781908587

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