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Decisive: How to Make Better Decisions

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Decisive: How to Make Better Decisions - Heath, Chip, and Heath, Dan
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Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid ...

Decisive: How to Make Better Decisions 2014, Random House Business Books, London

ISBN-13: 9781847940865

Mass-market paperback