The thoroughly engaging story of the man who built a spectacular $3 billion business from scratch using old-fashioned American values. One of the shrewdest marketers around, Dave Thomas took a childhood dream and turned it into a financial empire, and here he shares his experience and know-how in plain, commonsense language. 8 pages of photographs.

Dave's Way 1992, Berkley Books

ISBN-13: 9780425135013

Mass-market paperback

Dave's Way 1991, G.P. Putnam's Sons, New York, NY

ISBN-13: 9780399136788