Data and Text Mining: A Business Applications Approach

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For Data Mining courses and Marketing Research courses in the Business School, Computer Science department. This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we ...

Data and Text Mining: A Business Applications Approach 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131400856

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Data and Text Mining: A Business Applications Approach 2003, Prentice-Hall, Harlow

ISBN-13: 9780131229112

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