Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results

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Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a broad range of product categories.

Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results 1995, NTC Business Books, Lincolnwood, IL

ISBN-13: 9780844234229

2nd edition

Hardcover

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