Customize the Brand: Make It More Desirable - And Profitable

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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Customize the Brand: Make It More Desirable - And Profitable 2002, Wiley, Chichester, England

ISBN-13: 9780470848227

Hardcover

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