Customer Relationship Management Systems Handbook Management

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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer ...

Customer Relationship Management Systems Handbook Management 2002, Auerbach Publications, Boca Raton, FL

ISBN-13: 9780849311437

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