Customer Relationship Management

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Customer Relationship Management - Anderson, Kristin L, and Kerr, Carol J
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. ...

Customer Relationship Management 2001, McGraw-Hill Education, New York, NY

ISBN-13: 9780071379540

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