Customer Relationship Management: A Strategic Imperative in the World of E-Business

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Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at ...

Customer Relationship Management: A Strategic Imperative in the World of E-Business 2000, Wiley, Toronto, Canada

ISBN-13: 9780471644095

Hardcover

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