Customer Knowledge Management: People, Processess, and Technology

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Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical.

Customer Knowledge Management: People, Processess, and Technology 2011, Information Science Reference, Hershey

ISBN-13: 9781605662589

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