Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

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From one of America's foremost business minds comes exhaustively researched examples of companies like MCI, Airborne Express, Home Depot, Frito Lay and USAA, which have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it. This audio offers lucid, detailed plans for companies to create the professional bonds necessary to avoid costly pitfalls.

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together 1998, Knowledge Exchange

ISBN-13: 9781888232011

Audiobook cassette

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