Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

Customer Intimacy 1998, Knowledge Exchange

ISBN-13: 9781888232004

Hardcover

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Customer Intimacy 1998, Knowledge Exchange

ISBN-13: 9781888232424

Trade paperback

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Customer Intimacy 1998, Profile Business, London

ISBN-13: 9781861976307

Paperback

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